This dynamic largely explains why Grand Theft Auto 5 is still selling millions of units every quarter despite having come out in 2013. Source: Rockstar Games The Grand Theft Auto 6 Hype Is Unprecedentedīecause Rockstar has spent years continually updating and expanding GTA Online, there is arguably no other AAA game that comes with as much content as Grand Theft Auto 5 (GTA Online comes with Grand Theft Auto 5). GTA Online's upcoming Cayo Perico Heist update, which will be the largest in the game's history, only further cements the franchise's leadership position in open world gaming.
Given how important graphics and NPCs are to open world games compared to other popular genres like FPS or MOBA, open world gaming could explode in popularity moving forward. The open world gaming genre will likely benefit disproportionately compared to other gaming genres from these secular technology trends. Of all the major forms of entertainment, video games are expected to benefit the most from advancements in computing power, AI, and technology in general. However, there is no doubt that Rockstar will build out the Red Dead Redemption world in a similar manner, given how much money the Red Dead Redemption makes. Red Dead Redemption 2 was only released in 2018, which means Rockstar has had less time building out the Red Dead Online world. Red Dead Redemption is experiencing a similar virtuous cycle to a lesser extent with Red Dead Online. This in turn makes Grand Theft Auto an even more attractive product for consumers, thus further increasing sales and recurrent consumer spending.
Grand Theft Auto is now experiencing a virtuous cycle of sorts in that it generates a large amount of revenue from Grand Theft Auto unit sales and recurring revenue, which Rockstar then uses to build out even more Grand Theft Auto content. In fact, Rockstar continues to expand upon GTA Online and is even working on a standalone GTA Online product. This is not surprising as Rockstar has spent more than half a decade updating and expanding GTA Online. GTA Online, in particular, has become a truly unparalleled open world environment in terms of size, scale, and content.
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These free online components allow players to interact with other players and participate in a growing list of activities. Rockstar Games, which is a major label under Take-Two Interactive, is building out unprecedented open world environments with GTA Online and Red Dead Online. Take-Two Interactive's flagship franchise Grand Theft Auto continues to generate huge amounts of revenue for the company. Moreover, both Grand Theft Auto 5 and Red Dead Redemption 2 continue to sell at a rapid rate largely due to continual updates, DLCs, and expansions to their online components. Among open world games, there is no competition for Grand Theft Auto 5 in terms of sales. Whereas most AAA titles struggle to hit 10 million sales, Grand Theft Auto 5 and Red Dead Redemption 2 have sold ~135 million units and ~34 million units, respectively.Īside from Tetris, which is a relatively low-cost game that has been around for decades, and Minecraft, Grand Theft Auto 5 completely dominates the lifetime sales chart. One of the few other AAA titles that can currently compare to Grand Theft Auto is Red Dead Redemption, which is also owned by Take-Two Interactive. Grand Theft Auto, in particular, stands out as a truly unique phenomenon both in terms of brand and selling power. However, Take-Two Interactive arguably owns the most prestigious franchises in AAA gaming. Take-Two Interactive is on the smaller side at its valuation of ~$19 billion compared to leading pure plays like Activision Blizzard ( ATVI) and Electronic Arts ( EA). Take-Two Interactive is climbing to new heights on the strength of its leading franchises. Take-Two Interactive's recent quarterly outperformance further reinforces the company's growing dominance in the industry. Not only is Take-Two Interactive riding powerful secular trends in gaming, but the company is also a growing force within the industry. Take-Two Interactive ( NASDAQ: TTWO) is one of the most promising video game companies in the industry.
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